Brambourne is the region’s leading…



Brambourne is an independent Automotive Management Consultancy company operating on global levels. Specializing in regions in the Middle East, Africa, India and the Far East.

Brambourne was founded with a view to provide support, advice and consultancy requirements to a growing number of OEM’s, dealer groups and individual dealerships. We focus on project management and the implementation of manufacturer and dealership based programmes, mentoring and coaching through to highly complex projects spanning different regions, continents and countries.

Our approach is different from other organisations: it is no-nonsense, pragmatic and automotive background led.

We understand that a ‘one size 'approach does not ‘fit all.’ This affords us the unique ability to improve your Business capabilities.

We have a simple philosophy of our working ethics at Brambourne, our Mission statement:

‘Our goal is to add sustainable value to your business.’

At any one time we manage ‘live’ projects in over 60+ different countries for leading automotive manufacturers. I am proud to say this has not only led to Brambourne being awarded ‘preferred supplier’ status by the Volkswagen Global Training Academy based in Wolfsburg, Germany but also cemented many long term partnerships with some of the world’s leading automotive brands.

I believe with the current team we have the bandwidth and experience to cover any of your manufacturer or dealer based assignments.

We offer a unique proposition which sets us apart from other consultancy based organizations in that the team has specialized expertise and knowledge having lived and working within the Middle & Far East.

They are all experienced automotive professionals who have obtained 360 degree exposure in retail and OEM operations at senior levels, many having worked for or with brands in the UK, Asia Pacific, India, Africa and the Middle and Far East. Because of this we understand and work across different cultures and realize the importance of our clients and the environments you operate in.

'Ultimately we are here to help existing and future clients offering a complete ‘turnkey solution’ to all automotive requirements. With focus on increasing or introducing additional revenue streams whilst delivering sustainable profit improvement. At all times we strive to exceed customer expectation whilst remaining accountable & transparent.’

James Bourne
Founder & Managing Director


Brambourne: A ‘Turn-key’ Solution!

Brambourne Automotive Consultants covers all aspects of automotive dealership operations from Finance, Sales, After-sales, HR & Marketing.

Utilising our unique insight into global automotive best practice, whilst being mindful of regional and cultural differences the programme can be tailored in order to meet specific needs and requirements.

Where applicable the programme will be linked to industry leading KPI’s which in turn will determine an increase in profitability and productivity in pre-determined areas of the business therefore ensuring that Brambourne holds accountability.

This is achieved by initially analysing all operational aspects of the business which in turn will outline the strengths, weaknesses and opportunities.

Utilising a unique tool designed with ‘Operational Excellence’ in mind, inter-regional comparisons can be defined (where data is available) and recommendations made and subsequently implemented that will increase levels of profitability, productivity, efficiency and excellence.


Dealer Management Applications, Finance Solutions, Evaluation / Assessments & MotorTracer

  • Web & Mobile Applications / CRM & DMS
  • TPA Financial Services Solutions
  • Management Evaluation & Assessment
  • Outsourcing & Recruitment
  • Performance Improvement Solutions
  • Intermediary Partnerships

Consultancy & Training

  • Planning (Strategic, tactical, operational), Market Entry
  • HR Restructuring / Process & Policy guidelines
  • Tender Preparation, Evaluation, Nomination & Selection
  • Financial Management
  • Project Management & Business Intel
  • Trend & Gap Analysis
  • Management Mentoring & Coaching
  • Quality Assurance
  • Market & Pricing Analysis & Research

Vehicle Sales

  • New & Pre Owned Vehicles
  • Retail & Wholesale Operation's
  • Finance & Insurance
  • Key Performance Indicators
  • Planning and Budgeting
  • Forecasting
  • Stock Management
  • Effective Prospecting
  • Customer Satisfaction (CSI) Improvement
  • Sales Team Development
  • Enquiry Management (and Measurement)
  • Training & Development Plans
  • Trend & Gap Analysis
  • Designing & Implementing Training Needs Analysis
  • Customization i.e. Exclusive


  • Parts
  • Workshop Planning, Capacities and Flow
  • Planning and Budgeting
  • Planning (Strategic, tactical, operational)
  • Corporate and Business Strategy
  • CSI) Improvement
  • Reviews & Assessments
  • Key Performance Indicators & Management
  • Market Analysis
  • Mentoring & Coaching
  • Performance Improvement Solutions
  • Project Management
  • Training & Development Plans
  • Performance Improvement Solutions
  • Additional Profit Opportunities


  • Branding
  • Marketing Planning
  • Tele & E-Marketing
  • Annual Marketing Planning
  • Response Mechanisms
  • Impact Measurement & Return on Investment
  • CRM & Customer Satisfaction
  • Customer Contact Programmes
  • Database Management, Cleansing & Development
  • Enquiry Management Market Analysis
  • Trend & Gap Analysis
  • Above and below the line marketing
  • Digital marketing, social media, email marketing, websites, press, radio, direct mail
  • Product placement

Consultancy & Training

As result of the many years spent working directly for manufacturers & retail operations we have created programmes that are unique in their approach and the results they yield.

Employing a modular approach, they have already been introduced on behalf of leading manufacturers and implemented regionally in many dealer operations throughout the Middle East & Asia Pacific.

Utilising our unique insight into global automotive best practice, whilst being mindful of regional and cultural differences they are tailored to meet specific needs and requirements.

Wherever possible they are also linked to industry leading KPI’s which in turn demonstrates an increase in profitability and productivity in pre-determined areas; ensuring that Brambourne holds accountability.

All coaching & consultancy modules include all supporting Brambourne training material & any software or tools that are implemented.

All programmes are delivered by industry leading automotive experts in the designated area of focus.

Dealer Management Applications : Fusion SD, AMS, VSR


Brambourne is the exclusive distributor for Fusion SD for the Middle East & Asia Pacific, offering a range of digital based products & solutions aimed at increasing efficiencies & driving additional revenue for Sales & After-sales.

AMS (A Real-Time Lead Management Solution) fills a current gap in vehicle and client interaction.

Automated Management System (AMS) — is the ultimate solution for the automotive dealers to manage entire dealership in a single platform.

AMS is efficient, reliable and easy to use which empowers auto dealers to streamline the business process ranging from greeting the customers to the complete sales. AMS is available on apple platform (iPhone / iPad) and provided a web / desktop access for the management for monitoring and analysis.

Fusion: AMS is a CRM system which integrates with many DMS systems increasing sales revenue whilst providing a dealer the ability to enhance the customers retail experience whilst also managing the sales process more effectively.

This has also recently received official endorsement from Bentley Motors Ltd Worldwide as it integrates with C@B (CRM @ Bentley.) Currently untiled by dealer operations for Rolls Royce, Mercedes, Jeep, Ferrari, BMW, VW, Fiat, Alfa Romeo, Renault, Maserati & Lexus.

Website : www.fusionsd.com.au

Financial Solutions & Products : Waypoint Systems

Brambourne has entered a Joint Venture (Partnership Agreement) with Way Point Systems FZCO, a company incorporated in Dubai Silicon Oasis (DSO) a revolutionary technology park and a free zone in the United Arab Emirates.

Currently working on a number of projects together Brambourne & Waypoint Solutions provide project consultancy & support for Automotive groups worldwide.

The company was formed with a vision to provide Improved, Cost Effective and Turnkey Automotive Financial solutions in the region. Way Point Systems has a large and diversified product offering ranging from:

ERP solutions, Automotive & Consumer Goods Extended Warranty Administration Software Solution, UHF RFID based solutions for Asset Tracking, Access Control, Inventory Management etc., GPS vehicle tracking solutions, Point Of Sale (POS) systems etc. for a variety of industries including Trading & Retail, Automotive, Transportation, Warranty, GAP Insurance VRP, GAP Insurance RTI (Return to Invoice) GAP Insurance Finance Shortfall, SMART Repair Coverage & Tyre & Alloy Wheel Insurance.

Website : www.waypoint-systems.com

Motor Tracer

motor tracer

Motor Tracer is a digital application that professionalizes Pre Owned Car operations.

A low cost solution that is being utilized dealers around the world in order to improve used car performance & profitability. In addition it allows the following:

  • Ability to standardize and digitalize your appraisal procedures from start to finish.
  • Create transparency & accountability across your sales and service teams.
  • Simplify your data whilst building a digital archive to determine more accurate ‘trade-in prices’.
  • Measure, monitor and track using ‘live’ management statistics, reports and KPI’s.
  • Utilize one system that can be used across your business including your body-shop and active service reception.
  • Increase trade-in penetration, reduce your reconditioning costs and increase profitability!
  • Utilize the Motor Tracer app on an iPad or access the web system through a browser on any web enabled device (smart phone, tablet, desktop or laptop)
  • User-friendly system allows all vehicle appraisals to be recorded, stored and accessed anywhere!
  • Powerful and intuitive ‘drop down’ menu’s ensure your teams obtain key information within seconds
  • Set up the system with ‘mandatory’ and ‘optional’ data fields so nothing is overlooked
  • Manage the entire used car purchase & retail process from one place!

Website : www.motortracer.com




21/11/2016 | Dubai, UAE

Fusion SD and Brambourne have signed a Deal


Brambourne Automotive Consultants

Level 14, Boulevard Plaza Tower 1,

Sheikh Mohammed Bin Rashid Boulevard,

Downtown Dubai, PO Box 334036, Dubai, UAE.

Office: +971 4455 8763

Fax: +971 4455 8556

Email: info@brambourne.com